Attributed conversions

What it is

The Attributed conversions dataset runs your conversions through the same attribution engine the report builder uses, and unloads the un-aggregated result: each row is a conversion joined to a touchpoint that earned credit toward it.

Grain: the attribution model decides. Single-touch models (first/last/platform/non-direct) emit exactly the winning touchpoint — one row per conversion. Multi-touch models (linear, u-shaped) emit one row per touchpoint with its fractional credit, so a conversion’s rows sum to its full value.
Windowed on: the conversion’s event_time_utc (UTC timestamp).
Path segment: attributed_conversions.

Two independent windows apply. The export window bounds which conversions are included. The separate attribution window (a setting below) bounds how far back a touchpoint may sit before its conversion to still earn credit.

Settings

Configured once at creation (immutable, like the rest of the export):

enum

required

first_touch, last_touch, first_platform_touch, last_platform_touch, last_non_direct_touch, linear, linear_paid, or u_shaped. Determines the row grain (see above).

enum

required

How far back a touchpoint may sit before its conversion: 1, 7, 14, 28, 30, 60, or 90 days, or LTV (no limit).

enum

required

Attribute by profile (the contact) or by company.

array

Optional source filter. Empty means all sources (the report-builder default).

Columns

Attributed conversion fields

Column	Status	Description
`conversion_id`	Locked	The conversion’s ID.
`touchpoint_id`	Locked	The attributed touchpoint’s ID.
`touchpoint_count_contribution`	Locked	The fractional conversion count credited to this touchpoint.
`touchpoint_amount_contribution`	Locked	The fractional conversion value credited to this touchpoint.
`event_time_utc`	Locked	When the conversion occurred (UTC).
`event_name`	Optional	The raw conversion event name.
`configured_name`	Optional	The event’s display name as configured for your space (falls back to the raw name).
`amount`	Optional	Full monetary value of the conversion.
`profile_id`	Optional	The contact the conversion belongs to.
`company_id`	Optional	The company the contact belongs to.
`source`	Optional	Traffic source of the attributed touchpoint.
`cometly_account_id`	Optional	Cometly’s internal ad-account ID.
`platform_account_id`	Optional	The platform’s own ad-account ID.
`cometly_campaign_id`	Optional	Cometly’s internal campaign ID.
`platform_campaign_id`	Optional	The platform’s own campaign ID.
`cometly_adset_id`	Optional	Cometly’s internal ad set ID.
`platform_adset_id`	Optional	The platform’s own ad set ID.
`cometly_ad_id`	Optional	Cometly’s internal ad ID.
`platform_ad_id`	Optional	The platform’s own ad ID.

Conversion metadata

The visit-context record for the conversion. Each column is prefixed conversion_. All optional.

Column	Status	Description
`conversion_order_id`	Optional	Order ID from the conversion event.
`conversion_order_name`	Optional	Order name or number.
`conversion_idempotency_key`	Optional	Idempotency key of the event.
`conversion_event_url`	Optional	Full event URL, assembled from host, path, and query.
`conversion_referrer_url`	Optional	Full referrer URL.
`conversion_fbclid`	Optional	Facebook click ID.
`conversion_fbp`	Optional	Facebook browser ID (fbp).
`conversion_gclid`	Optional	Google click ID.
`conversion_ttclid`	Optional	TikTok click ID.
`conversion_lnclid`	Optional	LinkedIn click ID.
`conversion_msclkid`	Optional	Microsoft click ID.
`conversion_rdt_cid`	Optional	Reddit click ID.
`conversion_tblci`	Optional	Taboola click ID.
`conversion_device_type`	Optional	Device type.
`conversion_os`	Optional	Operating system.
`conversion_browser`	Optional	Browser.
`conversion_language`	Optional	Browser language.

Touchpoint metadata

The visit-context record for the attributed touchpoint (the ad-click visit). Each column is prefixed touchpoint_. All optional.

Column	Status	Description
`touchpoint_order_id`	Optional	Order ID from the touchpoint event.
`touchpoint_order_name`	Optional	Order name or number.
`touchpoint_idempotency_key`	Optional	Idempotency key of the event.
`touchpoint_event_url`	Optional	Full event URL, assembled from host, path, and query.
`touchpoint_referrer_url`	Optional	Full referrer URL.
`touchpoint_fbclid`	Optional	Facebook click ID.
`touchpoint_fbp`	Optional	Facebook browser ID (fbp).
`touchpoint_gclid`	Optional	Google click ID.
`touchpoint_ttclid`	Optional	TikTok click ID.
`touchpoint_lnclid`	Optional	LinkedIn click ID.
`touchpoint_msclkid`	Optional	Microsoft click ID.
`touchpoint_rdt_cid`	Optional	Reddit click ID.
`touchpoint_tblci`	Optional	Taboola click ID.
`touchpoint_device_type`	Optional	Device type.
`touchpoint_os`	Optional	Operating system.
`touchpoint_browser`	Optional	Browser.
`touchpoint_language`	Optional	Browser language.

For a multi-touch conversion, the conversion metadata repeats across that conversion’s touchpoint rows, while the touchpoint metadata differs per row.

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Datasets

What it is

Settings

Columns

Attributed conversion fields

Conversion metadata

Touchpoint metadata

​What it is

​Settings

​Columns

​Attributed conversion fields

​Conversion metadata

​Touchpoint metadata

What it is

Settings

Columns

Attributed conversion fields

Conversion metadata

Touchpoint metadata